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5 holiday shopping trends to watch this season

12.02.2016 | By: Texas Wesleyan University

Marketing professor Sarah Roche, Ph.D., is an expert on consumer behavior and the psychology of the shopper. Read her "5 trends to watch this season" in The Dallas Morning News online.

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Sarah Roche faculty 2015‌

Above: Sarah Roche, Ph.D.

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Texas Wesleyan University
At Texas Wesleyan, we have a rich history and a Texas-sized reputation. As stewards of the University, it is our responsibility to build a future as bright as our past.