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See new Smaller. Smarter. commercials – and get a free T-shirt!

09.13.2018 | By: Texas Wesleyan University
President Frederick G. Slabach debuts the new line of "Smaller. Smarter." commercials.

President Frederick G. Slabach will reveal the new Smaller. Smarter. advertising campaign and hand out free Texas Wesleyan t-shirts (limit 1 per person, while supplies last) at 12:30 p.m. Thursday, Sept. 20, in Nicholas Martin Hall.

The new Texas Wesleyan t-shirts feature the latest Smaller. Smarter. billboard slogans in three colors – yellow, navy and turquoise. This event is open to faculty, staff and students.

About the campaign

Since 2012, Texas Wesleyan’s marketing campaign has won more than 100 awards and has played a central role in the University’s rising awareness and perception – it is the fastest-rising university in the Dallas-Fort Worth area in both categories. The advertisements, which feature a funny lead clip followed by a punchline that payoffs the value of a small school education, have become an ingrained part of the university’s institutional culture.

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At Texas Wesleyan, we have a rich history and a Texas-sized reputation. As stewards of the University, it is our responsibility to build a future as bright as our past.
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