It's a new year for "Smaller. Smarter.", and that means four new commercials are on the air, in movie theaters and on YouTube.

Check out the second of four ads that made their official debut Wednesday, Sept. 16, at President Frederick G. Slabach's watch party.

"Fight For Ideas, Not Attention"

Your professor is brilliant, intelligent … and has no idea you even exist up in lecture hall row 200.

When it comes to choosing a college, the choice is yours, you can pick a place where you’ll strive to get noticed, or you can pick a small school where you’ll thrive. It’s up to you.

Watch the other commercials

• Bigger isn't better. Better is better.
• Don't fall short of your potential
• Nod along, not off