Don’t think students care about affordability? Don’t say we didn’t warn you.

Cost is a serious discussion, and it's easy to put it on the backburner in favor of the more "fun" parts of the college experience. But ignoring the affordability discussion doesn't make it go away. Students care about cost.

That's why at Texas Wesleyan, we're showing real examples of real students telling real stories about their affordability and financial aid situation. 

The time between January and April is FAFSA season, when prospective students compare their higher education options and consider how financial aid helps makes college affordable.

It’s a critical time in the college selection process, and it’s important to us that prospective Rams understand the value of financial aid (filling out the FAFSA), how it works (understanding the award letter) and, maybe most importantly, that they aren't alone.  

"Ignoring the affordability discussion doesn't make it go away. Students care about cost." 

Chuck Greeson, university videographer, collected stories from five of our students – each from different backgrounds and with different financial needs – for our new “Top-Tier Value” video series.

Chas’s story is a great example of many Texas Wesleyan students: They are motivated, hardworking and want a college degree without plummeting into debt. As Chas’s video explains, that dream is a reality – a private education really is affordable with financial aid and scholarships. In fact, oftentimes, private universities are more affordable than public universities. 

For students, it's important that they both understand someone else has been through the experience, and that we communicate in a way that creates an emotional connection. Where other schools might shy away from the sticker-price shock discussion, we're taking it head on. But, then again, watch the video and you'll see what I'm talking about. 

By the way, it's equally important that we educate students on financial aid, as many are the first in their family to attend college and might not understand the process. Guess what? We've got a video series for that, too, but, that's another post. 

– Darren White, Director of Marketing & Communications