Brand Usage Policy

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The Texas Wesleyan University name, logos, icons and word marks are property of Texas Wesleyan and may not be used without the University’s permission. It is campus policy that any use of the Texas Wesleyan brand must be approved by the Office of Marketing & Communications prior to use.

Brand Use for On-Campus Departments

Any promotional items branded with Texas Wesleyan logos are an extension of the University brand and must be approved by the Office of Marketing & Communications to ensure brand consistency. Only official departments recognized by Texas Wesleyan are allowed to use Texas Wesleyan trademarks and names with approval.

It is campus policy that any use of Texas Wesleyan brand identity, trademarks and elements (logos, photos, templates, etc.) that is not produced and/or distributed by the Office of Marketing & Communications must be approved by the Office of Marketing & Communications prior to actual use (printing, display, posting, etc.). Please contact this office for approval rights, responses are typically given within one business day.

Brand Approvals

Once the Office of Marketing & Communications has approved usage, an approval code will be provided. Please include this code in your purchase order (PO) or purchasing card allocation. Payments for unapproved purchases will not be cleared by the Purchasing Department. To ensure that outside vendors receive payment, always include the approval code given by the Office of Marketing & Communications when submitting POs. This will help expedite the process and ensure timely payment.

Departments and offices that fail to follow this procedure will be personally responsible for vendor payment.

Brand Use for External Vendors

Vendors are subject to review by the Office of Marketing & Communications and the Purchasing Department for product quality, business practices and other significant criteria to the branding process. Vendors that do not follow these guidelines can be removed from the approved vendor list at any time and will not be allowed to produce items for the University.

Working with External Vendors

In many instances, collaboration with outside persons or organizations is vital to achieving Texas Wesleyan’s marketing needs. Texas Wesleyan encourages partnerships which promote the Texas Wesleyan brand, so long as it is kept at a professional level and is equally beneficial to both parties.

• Outside vendors or agencies will work with the Purchasing department to become an approved vendor and provide a clear and accurate cost estimate of services or products before beginning. Final cost will be determined upon approval of content, processes and design.

• Selection of graphic elements, type, paper, photographs, design, format, materials and method of production should be made in accordance with this manual.

• Final editorial responsibility and approval rests with a Texas Wesleyan representative.

• All products and items using the Texas Wesleyan brand identity must be reviewed and approved by the Office of Marketing & Communications prior to production and distribution.

Vendors that do not follow these guidelines will be removed from the approved vendor list form and no longer allowed to produce items for the university.

Trademarks

All Texas Wesleyan logos and icons are trademarked material. The sale of a product with an unlicensed Texas Wesleyan trademark is an infringement of Texas Wesleyan’s trademark rights. This includes the Texas Wesleyan name, tagline Smaller. Smarter. and any visual logo marks and icons owned by Texas Wesleyan.

Licensing

Texas Wesleyan does not currently offer licensing or sales opportunities for the university or athletics brand. Any products bearing the marks of Texas Wesleyan not produced by Texas Wesleyan or by an approved vendor and with approval from the Office of Marketing & Communications are subject to trademark infringement.