Digital Project Policy

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The Office of Marketing & Communications provides TerminalFour (T4) website training to Texas Wesleyan faculty and staff so that you can keep your department or program’s website up to date. If you have a project request that requires development beyond what was covered in the website training, please contact our creative services manager and begin a project through ProWorkflow.

Though workload consistently changes, we have typical turnaround times listed below.

Level I Projects

5-10 business days, dependent on workload

Projects include:

• Redirects and output URIs with advanced tracking
• Email template branding
• Website analytics and/or UX research, small in scope
• Banner and button design
• Update to an existing website form 
• Infographic design
• Admissions Counselor page updates
• Landing page date updates

Level II Projects

10-15 business days, dependent on workload

Projects include:

• Display advertisement design, with copy provided by client
• Email campaign, with copy and design provided by Digital Marketing & Strategy
• Social media advertising campaign strategy and execution with still image creative
• Website analytics and/or UX research, large in scope

Level III Projects

Large scope projects are addressed in a project queue based on 20 open hours of design and development work per month. Projects will initiate one at a time.

Projects include:

• Display advertisement design, copy provided by the marketing team
• Landing page creation and updates
• Website redesign strategy
• Advanced content type design and development
• Social media advertising campaign strategy and execution with video creative
• Advertising campaign strategy and execution to support new academic program launch, giving initiatives, etc.
• New form request
• External vendor/systems branding

Information Management and Database Policy

Digital Marketing does not create or maintain any university databases or personally identifiable information (PII). All requests for databases must be handled by the Information Technology Department and must comply with the university privacy policy.