When football kicks off next fall, look up at the announcer’s booth and you’ll see Geno Borchardt ’86 perched behind the microphone, ready to herald the first touchdown in 41 years and welcome everyone with his booming, “Ladies and gentlemen…”

Being the new stadium announcer has this Fort Worth attorney pumped about his alma mater and delighted to be part of the game’s renaissance.

“Football is a great opportunity for the alumni to be drawn back into things on campus,” he says. “I’ve been in touch with a half a dozen guys that I haven’t talked to in a long time, and we’re all looking forward to things ahead.”

Borchardt comes to the job prepared: He was the stadium announcer during the nine years his sons attended All Saints Episcopal School. So when he discovered at last year’s Alumni Reunion (his 30^th)that the announcer’s job was open, he went to meet Coach Joe Prud’homme. He was deeply impressed by the coach’s commitment to developing men and building character.

“What he’s trying to do, and the way he’s going about it — helping young men get along in life — that’s what really attracted me,” he says. “You can absolutely love Texas Wesleyan football because of the guys that will be on the field.”

To garner support for the athletes, Borchardt is creating a formal booster club, using what he learned as a longtime member and former chairman of the Texas Christian University FrogClub as a blueprint. He says that football is the jumping-in point for a support program that will expand to all the sports.

As a first-generation college student, Borchardt understands the importance of supporting talented kids who can’t afford an education

“I wouldn’t be where I am today if Wesleyan wasn’t there for me,” he says. “This is a great opportunity for me to give back.”

Want to help with the new athletics booster club? Contact Borchardt at geno@genolawyer.com.

‌